One of the first things that you need to do after launching your website and it has been up for a reasonable amount of time is website analysis. You want to get an idea of how much traffic your website is receiving from the different sources that you have set up. Most websites host have statistical modules built into them that will allow you to gather this important information. Another method you can use is by going to Google Webmaster Tools and monitoring your website and the information related to traffic landing on it. Most of the experts in search engine optimization use these tools to help analyze websites.
On-Site Optimisation
One of the things that these tools will lead you to analyze is your on-site search engine optimization practices. This is having the correct title, tags, on-site link building as well as the right content for your particular niche. When going through this SEO process you will need to optimize everything on your website including videos, images, URLs and any other content that may be on your website. One thing you should avoid at all costs is having any duplicate content on your website. This will cause a red flag to many of the search engines that come across your website. It is important to have an original, keyword optimized, well written and meaningful content.
Ranking Report Software
Another analysis tool that will be of great importance to you is ranking report software. This is used to help keep track of your web sites ranking position. Ranking software will inform you just how your website ranks for each key phrase or key word within its content. If you do a search on the Internet you will find many free ranking software tools available for free use. Most professional companies that do SEO use very sophisticated software and tools to help to monitor website rankings.
Link Analysis
The next tool that is equally important for the SEO process is link analysis. Most websites use backlinks to help them gain ranking position however, it is more important to remember that it is the quality of the backlinks that is more important than just having them. By using link analysis you?ll know what kind of links work more effectively for you and which links to avoid. One good backlink can give you an enormous boost in your SEO however one bad backlink could cause disaster.
These are the basics of the SEO process and you will need to take your time to analyze your web site, optimize it with good SEO and generate backlinks that will work to promote more traffic to your web site. Once you find the correct approach that works, you will be able to make your website more visible in the search engine results.
Additionally, if you do not feel confident doing this yourself you may hire professional SEO agencies which have the correct software and tools that can certainly help you get the results you are seeking in the search engine rankings.
Is SEO the Key to Online Business Success
SEO refers to the term ?search engine optimization? which is a process of taking a web site and optimizing it in a way that makes it more visible to the search engines that are used every day by Internet users. Any online business owner that is serious about promoting their website and attracting a high number of visitors must consider the use of SEO as one of their primary marketing strategies. Search engine optimization is the primary method websites use to make them more visible and valuable to search engines as well as to help increase their rankings which allow searchers to find them more easily.
SEO is best done in the planning process, when creating a website, because this way all the pieces of the puzzle will be put into place the correct way from the beginning. The ultimate goal of your website is to promote your goods or services; however this can only be done when your website is created with search engine optimization in mind. Your SEO strategy should not be a second thought when building your website; it should be a part of the overall web building process.
There are many different methods and strategies that can be used for SEO and many have different opinions about which approach works best.
There are those who believe that a narrow pinpoint approach is best while others will take a more general and broader attitude towards optimization. There are automated systems within websites that will let the search engine know that a particular website has valuable and relevant information pertinent to the entered search terms. Search engines rate websites on the effectiveness of the quality of the information that they contain.With this in mind website owners should know that if their website has little important information then it will rate low on the search engine rankings and thus have less traffic directed to it. SEO is designed to meet the needs of the individual?s doing searches on the many different search engines and the more effective your SEO is the more traffic the search engines will lead to your site. Major search engines such as Yahoo, Google, MSN, and Bing, are responsible for most of the traffic that lands on web sites. Depending on which particular search engine you use each one will have its own criteria that they will look for in the value of a web site, such as content, information and resources.
Search engine optimization is probably the most effective as well as inexpensive solution for those business owners who are looking to market their business in an effort to be more successful. Most business owners realize that good search engine optimization can increase traffic and business to a web site more effectively than e-mail marketing, newsletters, advertising pay-per-click and online ads.
What are white hat SEO techniques?
Businesses are well represented online though blogs, websites and even discussion forums. These serve as great ways of communicating, advertising and event trading their wares. To add on to that, there are many ventures that have a presence on the social media networks, all in a bid to lure potential clients.
As businesses continue to compete on the net, the need to be ranked highly comes up. In most cases, online activities are based on keyword searches thus making it vital to ensure you have a good ranking. In most cases, online visitors tend to dwell on sites that appear on the first page of their search results. This is the reason why search engine optimization has gained prominence. To ensure that there is fairness in this trade; search engines have devised various rules and regulations. This has led to the white hat and black hat techniques. Some of the white hat SEO techniques are:
Article writing
There are numerous article directories available on the net. This is a great chance to show your expertise in an area of specialization. The content should be done using a professional approach. This is by employing fact and also the latest in that area of specialization. In addition, most listings do not allow content that is copied or that has poor sentence structures and grammatical errors. To add on to that, there are usually limits to the number of keywords per given length of content.
Blog commenting
It?s possible to optimize your site by commenting on major blogs that have traffic. Be professional and relevant to the topic under discussion. Placing spam content will guarantee that you are blocked from a conversation. This also calls to dealing with blogs owned by reputable companies and have massive traffic.
As you comment, try hard to be factual and to the point. You should at all cost avoid phrases that are affiliated to gender, race, religion or even social status. This will ensure that you attract clients from across the board. In relation to blog commenting, you can also go to video websites and post comments on various topics that are related to your products. Always remember to leave a link to your site.
Social media bookmarking
There are many people across the worlds that are subscribed to various social media platforms. As a result, it is of essence to reach out to them through placement of banners on these platforms. This is a great way of generating traffic due to the numbers involved.
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Source: http://www.trenchdoc.com/seo-beginners/
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